Investigation about MARS and CJ ENM Concluded with Commitment Procedure (29.8.2025)

The investigation conducted about Mars Entertainment Group AŞ (MARS) and Cj Enm Medya Film Yapım ve Dağıtım AŞ (CJ ENM) in relation to the claim that MARS abused its dominant position in movie showing market by making a release program in favor of the movies it distributes has been concluded with commitments.

  • The total seat capacity to be allocated by MARS to the movies distributed by CGV MARS, which is under the body of MARS, at their first weeks in theatres is limited to maximum 20%.
  • In order to determine whether movies will remain in theatrical release under MARS’s distribution during the weeks following the week that they are released, four criteria are specified based on viewer’s preference. To be evaluated for each MARS location, those criteria will measure the average number of viewers that the movie has reached at the end of the previous week, average occupancy rate per screening time, whether the film ranked among the first four films at the end of the first week according to viewership figures and the rate of the reduction in total number of weekend audience. The movies that meet at least two of those criteria will remain in all MARS locations where they meet the criteria independently of its distributor.
  • In addition to those, commitments were submitted, which guarantee the availability of movies distributed by third party distributors and a programming structure that prioritize viewers’ preference in MARS’s set of important locations with high viewer potential, which provides for objective and equal treatment to all distribution firms to prevent potential problems to occur while implementing other articles of the commitments, and which prevents MARS from making a release program at the stage of release programming together with the officials of  its distribution activity CGV MARS. 
  • Moreover, CJ ENM submitted commitments that the separate structure between MARS and CJ ENM will be protected and the relationship between them will be reduced to the same level as the commercial relation with third party distributors. 

With the decision dated 14.08.2025 and numbered 25-31/745-443, the Board decided that the commitments submitted shall be accepted and rendered binding for MARS and CJ ENM since they are able to solve the competition problems. 

Click here for MARS’s commitment text and here for CJ ENM's commitment text.