Launched with the Competition Board decision dated 20.02.2025 and numbered 25-07/177-M(1), the investigation on Arzum Elektrikli Ev Aletleri Sanayi ve Ticaret AŞ (ARZUM) was intended to determine if the undertaking violated Article 4 of the Act no 4054 on the Protection of Competition by intervening in the sale prices of resellers and preventing its distributors from making active and passive sales to those resellers ARZUM directly sells to, and it has been concluded through the settlement and commitments procedures.

With respect to the region/customer restrictions, ARZUM committed to add a clear provision to all existing and future Dealership Agreements with its dealers and distributors stating that the latter are not allocated a particular region or customer group, that there are no region restrictions on the active and passive sales made by the undertakings in question and that there are also no restrictions on current/future internet sales to be made by those undertakings. ARZUM also committed to send an information note to all its dealers clarifying the above points and to hold annual competition law trainings in order to develop competition law awareness.

With the Competition Board decision dated 24.04.2025 and numbered 25-16/383-179, it is decided that

• The commitments proposed by ARZUM should be accepted and made binding for the relevant undertaking since they were sufficient to eliminate the competitive issues related to the infringement allegations of region/customer allocation identified under the file, placed on resellers concerning the regions/customers to which they could sell,
• The amendments to be made in line with the aforementioned commitments must be certified to the Competition Board within
  • 1 (ne) month for Dealership Agreements signed with distributors,
  • 3 (three) mnths for Dealership Agreements signed with dealers and for other commitments, following the notification of the short decision of the Competition Board
• The investigation being conducted in accordance with the Board decision dated 20.02.2025 and numbered 2507/177-M(1) should be terminated with relation to the infringement allegations concerning region/customer restrictions placed on resellers

On the other hand, with respect to the settlement application concerning resale price maintenance, the Board took the decision dated 09.05.2025 and numbered 25-18/422-198, which found that

• ARZUM violated Article 4 of the Act no 4054 by maintaining resale prices,
• A discount of 25% should be applied to the administrative fines to be imposed on the undertaking in this framework as a result of the settlement procedure,
• Consequently, ARZUM should be imposed a final administrative fine of 11,402,467.87 TL over its gross revenues in 2023.