The Competition Board concluded the first examination process initiated due to the suspicion that Unilever Sanayi ve Ticaret Türk AŞ (UNILEVER) and Magnum Dondurma AŞ (MAGNUM), which engage in the production and sale of industrial ice cream, have violated the Act No. 4054 and have not complied with the measure included in the Competition Board decision dated 18.03.2021 and numbered 21-15/190-80.  
Within this framework, with the Competition Board decision dated 22.04.2026 and numbered 26-15/434-M, it was decided to initiate directly an investigation about UNILEVER and MAGNUM to determine whether they have violated article 4 and/or 6 of the Act No. 4054 on the Protection of Competition. 
In addition, the aforementioned decision rules that
-    Within one month as of the notification of the reasoned decision, if there are not any freezers accessible by consumers except for those owned by UNILEVER at sales points with a closed sales area of 100 m2 and below, UNILEVER and MAGNUM shall allocate 30% of the total volume of each of the said freezers as a single block to competing products with a label stating “This part is allocated to competing products” and UNILEVER and MAGNUM products shall not be placed in that area, 
-    If there are not any competing products at the point, the said 30% area shall be left empty and
-    This ratio, determined as 30%, shall be increased up to 50% upon the point’s request.