The investigation into the claim that Adidas Spor Malzemeleri Satış ve Pazarlama Anonim Şirketi (ADIDAS), which operates in sports shoes, sportswear and sports accessories field, violated the Act no 4054 on the Protection of Competition (the Act no 4054) by means of intervening in the resale prices of authorized sellers has been concluded. 

In the meeting of the Competition Board dated 02.10.2025, it was decided that ADIDAS violated article 4 of the Act no 4054 by means of determining the resale prices of authorized sellers and shall be imposed 402.327.305,84 TL administrative fines according to article 16(3) of the Act no 4054 and 5(1)(b), 5(2) and 5(3)(a) of the Regulation on Fines to Apply in Cases of Agreements, Concerted Practices and Decisions Limiting Competition, and Abuse of Dominant Position, which was published in the Official Gazette dated 15.09.2009 and numbered 27142.