The investigation launched with the Competition Board (Board) decision dated 20.02.2025 and 25-07/177-M(2) in order to determine if Fakir Elektrikli Ev Aletleri Dış Ticaret AŞ’nin (FAKİR) violated Article 4 of the Act no 4054 on the Protection of Competition (Act no 4054) by intervening in the sale prices of resellers and restricting online sales as well as by facilitating the indirect exchange of information between Teknosa İç ve Dış Tic. AŞ, Vatan Bilgisayar San. ve Tic. AŞ and Media Markt Turkey Tic. Ltd. Şti., was concluded through the settlement and commitment procedures.

With regard to FAKİR’s practices involving the restriction of online sales, identified under the scope of the file, FAKİR committed to add clear provisions to its existing/future contracts with resellers stating that it would not in any way restrict the online or physical spaces in which its resellers may make sales or its resellers’ terms of sale, and to send an information note on this subject to all of its resellers.

With the decision dated 09.05.2025 and numbered 25-18/423-199, the Board ruled that

• The final commitments submitted by FAKİR should be accepted since they were sufficient to eliminate the competitive problems with regard to the practice of restricting online sales identified under the file, and they should be rendered binding for the relevant undertaking,
• The amendments made in line with the commitments in question should be documented and submitted to the Competition Authority within 90 (ninety) days following the notification of the Board’s short decision.

With regard to FAKİR’s settlement application concerning its resale price maintenance practices and participation in an agreement and/or concerted practice with the characteristics of a hub-and-spoke cartel, with the decision dated 28.05.2025 and numbered 25-21/508-337, the Board found that

• FAKİR violated Article 4 of the Act no 4054,
• A 25% discount should be applied to the administrative fines to be imposed on the undertaking as a result of the settlement procedure,
• Therefore, FAKİR should be imposed a final administrative fine of 26,028,114.76 TL over its gross revenues for 2023.