The investigation conducted about Coca-Cola Satış ve Dağıtım AŞ (CCSD) related to articles 4 and 6 of the Act No. 4054 on the Protection of Competition has been concluded. In line with the commitments submitted by CCSD in response to the concerns of excluding competitors through exclusivity and discounts, with the decision dated 04.06.2026 and numbered 26-20/614-243,

1. The scope of cooler access rule applied under the scope of 2021 Commitment Decision has been expanded.

• It has been decided that 35% of the coolers owned by CCSD in outlets in the traditional channel and onpremise consumption channel shall be allocated to competing products, the presence of a cooler allocated for non-alcoholic commercial drinks, which is owned by the outlet and directly accessible to consumers, shall not hinder the implementation of the said rule and outlets shall be provided additional information about the implementation of the cooler access rule, within this scope, detailed informative texts shall be prepared and shared and access shall be provided to the relevant information through QR codes to be placed on coolers.

2. Positioning and planogram inside the cooler have changed. 

Depending on cooler access rule, it has been decided that

• 35% area to be used shall be vertically separated in the cooler with a separator and this section shall be allocated to competing products, in each shelf in the area divided with a separator, labels shall be placed stating that the relevant area is allocated to competitors and CCSD products must not be placed. 
• In outlets with more than one cooler owned by CCSD, 35% access rule shall be calculated on the basis of each cooler.
• In order to show the impact of the cooler access rule in practice and ensure its monitoring, CCSD shall submit the measurement reports to be prepared by an independent third party to the Competition Authority upon request.
• In order to ensure that outlets comply with the rule, in case it is found, during the visit of CCSD and/or dealer sales representatives to outlets, that cooler access rule is not applied properly, the outlet shall be warned after the first finding, if it is observed that the same situation persists in the following visits, the orders of the outlet shall be reduced gradually by 10% in each finding of noncompliance.
• Which products the outlets place in the area allocated to competing products cannot be monitored.
• Label, covering or similar materials that can prevent or restrict the visibility of competing products placed in the area opened to access under the scope of the cooler access rule shall not be placed on the glass surface of coolers owned by CCSD; in addition, competing undertakings can freely use their price tags in the cooler for their products placed in the area opened to access under the scope of the cooler access rule.

3. Cooler supply method has been restructured.

• The cooler productivity practice based on the minimum annual parcel purchase volume expected from outlets for the supply of coolers and issuance of supplementary invoices to dealers because of not fulfilling this productivity condition has ended. 

4. Target and premium practices have been amended.

• It has been decided that premium practice shall be terminated in terms of Area Sales Managers, base salary rate shall be increased to 80% in terms of Field Sales Managers and Sales Representatives and the share of variable pay in the total pay shall be limited to 20%, employeebased financial support granted to dealers and performance reporting practices shall be ended, information activities related to CCINext application, which allows outlets to place orders independently, shall be increased, competition law compliance obligations for dealers shall be strengthened and the minimum order quantity required for considering penetration achieved for each product in ASA system shall be maintained as one parcel for each product.

5. Investment supports have been amended.

• It has been decided that investment supports provided by CCSD to outlets in the form of awnings, signboards and shelves shall be granted independently of product purchase agreements, based on objective criteria and without being tied to the purchase of products; investment support agreements shall clearly regulate the scope, terms of use, duration, ownership and withdrawing conditions of the investment as well as the rights and obligations of outlets, the said supports shall not be made conditional upon the removal or the absence of competing products or coolers belonging to competing firms, outlets shall be informed regularly about their rights on this issue and the annual budget allocated to investments for awnings, signboards and shelves shall be limited to a specific percentage of CCSD’s net sales turnover for the previous fiscal year.   

6. New Rules for Discount and Support Policies

• It has been decided that the discounts provided by CCSD to dealers shall be determined on the basis of product category independently from each other and according to objective criteria, a discount in any category shall not be tied to the purchase, sale or display of the products in another category, free product supports in water and mineral water categories shall be removed and free product supports in other categories shall be limited only to the outlets whose annual purchase volume exceeds a certain amount.

The commitments in question shall be reviewed by the Competition Authority after three years.